Consulting Services

Launch A New Product

If your institution is considering launching a new payment product; clarity on demand, differentiation, and feasibility is essential. Whether you are entering a new product category or introducing a materially new proposition within your existing portfolio, we help you move from concept to confident launch by grounding decisions in market evidence and issuer economics.

The result is a clear, evidence‑based launch strategy that reduces risk, accelerates development, and moves your team from uncertainty to a decisive, market‑ready proposition.

Every engagement is powered by PI-360, our industry-leading payments intelligence platform, and supported by advanced methodologies for benchmarking, opportunity sizing, value proposition testing, and profit-conscious optimization. Together, these assets ensure that every decision you make is grounded in market reality, customer need, and financial impact.

Some of the many clients that have leveraged our payments intelligence

Benefits

How We Enable Successful Product Launches

Our approach is designed to reduce risk, accelerate decision-making, and give confidence to leadership that a new product is built on real demand and sound economics, not assumptions.

Bring the full competitive market into focus

Leveraging PI-360 we surface the entire competitive landscape through the eyes of your customer and prospect segments, revealing what truly drives acquisition, engagement, and usage.

Size opportunity and define where to win

We identify who is most likely to engage with your product, which segments matter most, and where true whitespace exists, so your launch decisions are grounded in real opportunity.

Design value propositions that stand out

We leverage insight into how every competing product and feature performs with consumers to define new value propositions that stand out in market.

Refine concepts for performance

We pressure-test value propositions by evaluating how customer appeal and design choices interact with issuer economics; helping teams move forward with confidence that the product is built to perform.

Accelerate development while minimizing risk

By unifying competitive insight, customer priorities, and issuer economics, we show teams what truly matters, helping avoid missteps and deliver a product that stands out and performs.

Use Cases

Where Our Approach Delivers the Most Impact for New Product Launches

Goal

You are launching your organization’s first credit card and need clarity on demand, fit, and positioning.

Outcome

We eliminate guesswork for your first product launch by grounding every decision in real customer demand, competitor moves, and what it takes to enter the market with credibility and confidence.
Goal

You are expanding your product lineup by introducing a new tier such as a premium or entry-level product and want to define a proposition that will stand out.

Outcome

We assess where a new tier adds unique value, reveal how it will interact with your existing products, and design for maximum impact without cannibalizing your current customer base.
Goal

You are introducing a new type of payment product, for example moving from credit to debit or prepaid, and want to ensure it is aligned with market needs.

Outcome

We pinpoint which customer segments are ready for your new product, identify the features that matter most in the category, and create value propositions and graduation paths that keep customers engaged across your portfolio.
Goal

You are entering an adjacent category like mobile banking and need to validate the opportunity and develop the right offering.

Outcome

We help you navigate the complexities of entering a new market by mapping out competitive risks, validating real opportunity with customers, and shaping a product that fits your brand’s broader growth strategy.
Goal

You are facing internal uncertainty or are lacking alignment on goals, features, or economics as you plan a new product launch.

Outcome

We bring the full competitive landscape and direct feedback from tens of thousands of your customers and prospects into the process, giving your team unmatched clarity to align on the right value proposition, size the opportunity, and launch a product built for profitable growth.

Our Process

Our Process for Confident Product Launches

Every step is enabled by PI-360’s market-spanning intelligence and our advanced consulting methodologies, guiding you from opportunity sizing to launch with unmatched clarity and confidence.

Size the Opportunity

We help you quantify true demand for your new product by revealing how large the opportunity is and which customer segments are most likely to respond.

Understand the Competitive Landscape

We provide a complete picture of how competitors are winning in the market, viewed through the eyes of your target customers, so you see exactly what it takes to stand out.

Build a Standout Value Proposition

We work with you to shape a value proposition that clearly differentiates your product and connects with what matters most to your customers.

Test and Validate with Real Customers

We engage your customers and prospects to test new product concepts, ensuring you identify a value proposition that resonates and is set up for market success.

Optimize for Profitable Growth

We refine the product design so it not only appeals to customers, but also delivers sustainable financial results for your business.

Have a question or want to explore working together?

Reach out to learn more, request a success story, or to discuss your specific objectives.

We are ready when you are.